Consent on file means the platform retains, at the per-record level, the user's actual consent action: timestamp, IP-derived country, version of the consent text shown, and the specific data uses authorised. The record is verifiable on demand and is preserved for the data's lifetime.
Under GDPR (Articles 6 and 7), CCPA (the right-to-know and right-to-opt-out), UK GDPR, and similar regimes, you have to be able to demonstrate consent — not just claim it. Consent-on-file makes that demonstration cheap.
Piplead records consent at trader signup and carries the consent metadata alongside each lead delivered to a customer. If a trader exercises a deletion or opt-out right later, that propagates downstream.